JAKARTA: ZTE focuses to market Android smartphone by partnering Synnex Metrodata Indonesia as the distributor.
Director of the Terminal Division of PT ZTE Indonesia Susanto Susilo said the company launched a smartphone with middle and upper class market segment.
This segment is believed to have greater purchasing power of the products in a price range of IDR1.5 million to IDR2 million.
ZTE has marketed Android Racer II phone with 2.8 inch screen that targets lower and middle class-market with selling price under IDR500,000. The company chose to take another strategy to also work on the upper-middle segment.
One of them by introducing an Android Skate phone with 4.3 inch display to Indonesian market.
ZTE will market smartphones with screen size ranging from 3.5 inches to 4.3 inches. Screen size is predicted to be favored by the market until next year.
ZTE plans to issue an Android product IVQ/2012. Because, it only has three types of smartphones, thus it is afraid to put market share in this segment.
"This year we have not set any target. However, next year we hope to reach our target of 10% smartphone market share in Indonesia, "Santoso said.(T03/TW)
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