MEMPHIS, Tennessee — When Graceland opened to the public 30 years ago this month, nobody knew if it would be a success. Nearly 18 million visitors later, the house where Elvis Presley once lived is a money-making business that's helped transform the city of Memphis into a top destination for music lovers.
But Presley's ex-wife says it's the spirit of Elvis that keeps the crowds coming.
"Every time I go in there, I feel like Elvis is going to come down the stairs any minute," said Priscilla Presley in an exclusive interview with The Associated Press about the anniversary.
Presley died on Aug. 16, 1977, and by the early 1980s, Graceland had become a burden on his estate, which faced high estate and inheritance taxes. Accountants and bankers wanted to sell the home, but Priscilla Presley thought that opening the house to tourists could solve the financial problems while keeping Elvis' legacy alive. She secured a US$500,000 investment and visited other tourist attractions — Hearst Castle, Will Rogers' home, even Disney World — for inspiration.
Graceland opened for tours on June 7, 1982. They sold out all 3,024 tickets on the first day and never looked back. Graceland's success led to a worldwide merchandising and licensing business that keeps Elvis' legend strong while generating US$32 million a year in revenue.
Visitors peak in August during the annual commemoration of Elvis' death, which includes a candlelight vigil. Graceland expects to welcome its 18 millionth visitor this year. Graceland's popularity has also helped turn Memphis into a major music destination.
Graceland's draw has long had a spillover effect on the Memphis economy. In the mid-1980s, travel expenditures in Memphis were estimated at about $1 billion; in 2011, expenditures exceeded $3 billion, according to the Memphis Convention & Visitors Bureau. (AP/T05/aph)
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