JAKARTA: The shipping of personal computer to Indonesia in 3Q/2011 dropped 6.2% in quarterly basis, amid the increase of smart phone devices which are able to substitute PC role.
Such decline was also due to the shortage of hard disk drive (HDD) supply hit by Thailand flood.
International Data Company (IDC) recorded PC export to Indonesia in IIIQ/2011 has reached 1.3 million units, or down 6.2% from IIQ/2011 at 1.36 million units.
"The impact [of Thailand disaster] extends until IQ/2012. We expect PC price to be higher during the recovery period," said Research Manager for Client Devices IDC Asia/Pacific Daniel Pang yesterday.
In such situation, Acer maintained position in Indonesian PC market with 26% PC shipment rise, equals to 338,000 units. Hewlett-Packard's shipment was 12.9% or 218,010 units, followed by Asus (10.3%), Toshiba (7.9%), and Lenovo (7.3%). The rest 35.6% occupied by other vendors.
Head of Marketing Communication Acer Indonesia Helmy Anam said the number of Acer's PC shipments to Indonesia in the second and third quarter of 2011 was flat.
According to him, Acer has a powerful marketing power to reach consumers, selling its products based on the need in each region of Indonesia. It also promotes two-way communicate with the consumer.
"If others vendors have one-direct communication, we open all channels of communication," he said.
He believes Acer can still maintain its position next year as the company continues to innovate, such as thin laptop ultrabook type which is going to be launched soon.
Counselor Secretary of the Indonesia Computer Employers Association (Apkomindo) Rudi Asdiah said the drop in PC supply to Indonesia actually felt in the fourth quarter, rather than in the third quarter.
It decreased 5% to about 5 million units, slipped from the Apkomindo's initial prediction of supply increase by 15% in the 4Q/2011 (year on year).
"Our prediction missed because of flood disaster in Thailand. The hard disk production drops sharply, so that the supply of the hard disk into the global market, including Indonesia, also plunges," he said.
Such decrease, he added, makes hard disk price surged by 100% in the PC market. Rudi exemplified a hard disk with a capacity of 250 gigabyte may rise from US$30 to US$85.
In general, hard disk has accounted for 3% to 5% of the total price of a PC. “It means hard disk has a big impact on PC price. Especially, the hard disk manufacturers are mostly located in Thailand where the flood hit, thus it influences the price,” said Rudi.
According to him, such price hike will be calmer in 1Q and 2Q this year, since the manufacturers will be start to produce again after relocating their plant from Thailand to Malaysia. (02/t03/ags)