BANDUNG: PT Honda Prospect Motor (HPM), a sole agent of Honda cars, is ambitious to reenter the top five in domestic automotive market next year.
In order to reach the top five, Honda must be able to sale 100,000 units in 2013 and increase investment for marketing and after sales service.
Honda sale fell 26% to 45,416 units compared to 61,336 units in 2010, following Thailand’s flood disaster in 2011. It made Honda position dropped fifth to sixth place.
According to HPM Director of marketing and After Sales Jonfis Fandy, Honda continues to improve its performance sale amid flood disaster impact is still overshadowing this year.
Based on the data from The Association of Indonesia Automotive Industries (Gaikindo), the top five car sales are occupied by Toyota with sales of 311,136 units, Daihatsu 139,544 units, Mitsubishi 134,416 units, Suzuki 94,569 units, Nissan 56,193 units.
Honda eyes to sell 70,000 units or 54.13% higher this year compared to a year earlier. The target will be increased by 42.86% to 100,000 units next year.
Jonfis is optimistic Honda will grow higher this year after the Thailand flood forced it to reduce shipment of components for new car production in Indonesia.
“In June – July, Thailand automotive industry returns to its normal condition. This is the best momentum for us to boost higher sale growth. We can immediately fulfill the order for Honda cars in sedan segment, hatchback, MPV and SUV,” he said.
The market for car with a capacity of seven people in the country continues to grow each year both in low and medium segment.
From the total sales of 894,164 units last year, the market share of low MPV reached 292,310 units (32.7%) and medium MPV 73,514 units (8.22%). Low MPV market contributed 79% from the total sales of MPV, while medium MPV was only 20%. (T06/aph)