JAKARTA: PT Bank Negara Indonesia Tbk began migrating debit card technology from magnetic tape into data chip this year starting with the operating system adjustment.
Bank Negara Indonesia (BNI) Card Center General Manager Dodit Wiweko Probojakti said besides the adjustment on operating system for Automatic Teller machine (ATM) and electronic data capture (EDC), the company also prepared three debit card migration steps for cards which were currently held by the customer.
"We will filter the debit card replacement using the data chip from the most active to the least active. For the less active we will make a program that can enhance the use of the card so that they become active again," he said yesterday (8/6).
He said the debit card replacement from magnetic tape to chip will be followed by customer activation to become active in using their debit cards. The activation activity includes the provision for customers who want to reactivate the debit cards.
Dodit continued migration will also involve a series of customers’ awareness-raising program to make them use debit cards more frequently to reduce the use of cash funds.
"Based on industry, the shopping transactions using debit cards in Indonesia only reached IDR6 trillion per month, while the use of credit cards reached IDR17 trillion per month. in Singapore, Hongkong, and Korea the debit card usage for shipping is higher than the credit cards,” he said.
He claimed that the company wants to increase debit card usage so that the customers become more intense in saving funds to their BNI account. Thus, the customers’ account become active.
Dodit is optimistic the series of the migration process can run smoothly so by January 1, 2016 the entire cards have used chip. But he refused to disclose the funds needed for the migration process.
“I can’t tell the cost, but the card is cheaper, under US$2 per card,” he said. (T07/TW)