WASHINGTON: “Marvel’s The Avengers” was the No. 1 movie at theaters in the U. and Canada for a third straight weekend, taking in US$55.6 million for Walt Disney Co., and making it the studio’s highest-grossing film ever.
“The Avengers” opened over the weekend of May 4 with a record US$207.4 million in sales and set another record a week later with US$103.1 million, the most ever for a film in its second weekend. It has become the highest-grossing film in Disney’s history with US$1.18 billion in global sales, surpassing “Pirates of the Caribbean: Dead Man’s Chest,” which had US$1.07 billion in worldwide sales.
“The Avengers” is benefiting from positive word-of-mouth among moviegoers after Disney’s major marketing push ended, Paul Dergarabedian, president of Hollywood.com’s box-office unit, said in an interview. Since its first weekend, the movie has overcome challenges from two major releases, “Battleship,” from Comcast Corp.’s Universal Pictures, and Warner Bros.’s “Dark Shadows.”
“Battleship” was second with sales of US$25.5 million, researcher Hollywood.com Box-Office said today in an e-mailed statement. Sacha Baron Cohen’s “The Dictator” opened in third place with US$17.4 million and “What to Expect When You’re Expecting” was fifth in its debut with US$10.5 million. (Bloomberg/T05/aph)